• The creation of compelling screen experiences
• Creative talent and technical expertise
• Diversity in content, formats, production approaches and delivery platforms
• Partnerships and collaboration
• Transparency, integrity and equality of access
• The exchange of current and relevant information
• Professionalism and respect
• Responsiveness, flexibility and adaptability

• The screen industry is at the core of media and information communications and lies at the heart of all activities in a modern State. Our screen industry makes a significant contribution to our society: socially, culturally and economically.
• Development and support of the screen industry is a necessary part of maintaining the vitality of the NSW economy as a whole.
• Diversity in screen content, culture and creation is important. We work towards creating opportunities for the widest possible diversity of people to participate in the making, viewing and appreciation of screen content.
• The digital age is here. The world no longer sees screen as purely film or television. People now make, share and see moving images on digital formats and platforms at home, work, school, in the cinema and on the move in cars, planes and trains. Screen NSW needs to be flexible to adapt to the implications of the digital age.
• We have a key role in driving the development of a strategic and integrated screen policy across New South Wales, and across the screen industries.
• Our role is to invest time, energy and resources in the future of a robust, agile and varied screen industry.
• Our role is to stimulate compelling screen experiences and provide high quality service to screen practitioners.

• Both the Government and the community will value the NSW screen industry for its economic, cultural and social contribution to the State.
• The NSW Screen industry will:
  • be known locally and internationally for its creativity, innovation, excellence and opportunity for career development;
  • harness new technologies;
  • be comprised of highly skilled, creative professionals who continually seek to improve their skills and reflect the cultural diversity of NSW;
  • have developed viable business models for creating and financing robust, agile and varied businesses and creative content in the digital environment;
  • have developed strong partnerships and collaborations locally and internationally;
  • have a healthy industry ecosystem comprised of small, medium and large enterprises working together effectively;
  • be engaged in 360 degree commissioning so that creative ideas are developed to be suitable for a range of media and platforms.
• NSW will be friendly to the screen industries in terms of doing business. Locally-created and inbound production will be increased, with NSW capturing an increasing share of production activity.
• NSW community will have increased engagement with all forms of screen content. Metropolitan and regional audiences will benefit from flourishing screen culture, with access to a wide range of product on many platforms.

The object of the Office is to assist, promote and strengthen the screen industry in New South Wales so as to promote Australia's cultural identity, encourage the employment of Australians in all aspects of screen production, encourage investment in the industry, enhance the industry's export potential, encourage innovation and enhance quality in the industry.

The Screen NSW Strategic Plan helps contribute to the delivery of the following State Plan priorities:

We support business: P1 - Increased business investment P2 - Maintain and invest in infrastructure P3 - Cutting red tape

We contribute to human capital: P4 - More people participating in education and training

We contribute to the rural and regional NSW: P6 - Increased business investment in rural and regional NSW P7 - Better access to training in rural and regional NSW to support local economies

We build community: R4 - Increased participation and integration in community activities E8 - More people participating in the arts and cultural activity

We contribute to the environment: E3 - Cleaner air and progression of greenhouse gas reductions

In order for Screen NSW to contribute to the advancement of the NSW screen industry in the way outlined above by 2013, we believe that it is critical that Screen NSW will need to achieve results in the following key areas:


1. New and Strengthened Partnerships
Screen NSW will work with the industry and take the initiative to stimulate creative and business opportunities, so that NSW creative content can engage with markets and audiences. Financial support to the screen industry will continue to be significant, however opening doors to new business avenues and streamlining red tape for production activity will also be critical. As a key Co-Ordination Point, Screen NSW will research, source and connect potential new partners across industry sectors, especially in the areas of finance, skills development and location filming matters.

2. Expanded Industry Access to Finance
Screen NSW will leverage Federal and State Government financial incentives through expanded private sector and government partnerships. It will work with the industry to identify new revenue sources, examine terms of trade and enhanced distribution opportunities and support new business models, in order to assist the industry to develop viable companies with a broad spread of revenue.

3. Enhanced Creativity and Innovation
Screen NSW will encourage the collaboration of creative and talented people and companies in the screen sector. Story engagement and interactivity are fundamental elements of contemporary storytelling skills and we will assist the industry to develop skills and new partnerships to achieve this. Screen NSW will focus on developing mid-career and experienced screen activity.

4. Industry Skills Development and Training
Screen NSW will work with the industry to identify career development pathways for talented practitioners and develop a practical, active and informed community. We will work together to encourage exploration, experimentation and mastery of new technologies, financing models and different business approaches.

5. Information Exchange
All Screen NSW staff will take initiative to provide clear, informed information and advice and will exchange information in ways that are timely and accessible. Online communication will improve access to key production and location resources, information and research. We will drive debate about digital content and new models of increased business viability. We will articulate the contributions our industry makes across Government and to the broader community and continue to be a trusted source of accurate industry knowledge for Government's policy and strategic decisions for our State and industry.

6. Improvements to Screen NSW internal processes and staff skill sets
Screen NSW will bring its policies, operations and processes in line with its strategic goals. It will ensure the skills of its staff match those needed to achieve the outcomes Screen NSW has prioritised and target learning programs and training to assist staff to develop their skills. It will take steps to streamline internal processes and be responsive to changing industry needs.

Screen NSW will work with the industry and take the initiative to stimulate creative and business opportunities, so that NSW creative content can engage with markets and audiences. Financial support to the screen industry will continue to be significant, however opening doors to new business avenues and streamlining red tape for production activity will also be critical. As a key Co-Ordination Point, Screen NSW will research, source and connect potential new partners across industry sectors, especially in the areas of finance, skills development and location filming matters.

	STRATEGY	KEY MEASURE OF SUCCESS	ACTIONS (2008-2010)
1.1	Open doors to new business opportunities. Advance relationships between screen content creators, distributors and financiers, both traditional and new.	a. Screen NSW introduces 50 potential partners to NSW screen practitioners per annum. b. Across the Screen NSW slate, $1 of Screen NSW production finance leverages minimum of $14 in production expenditure in NSW per annum	Initiate and progress partnerships to generate new production business: a. within NSW Government; b. within the screen sector, including content creation and distribution partners; and c. beyond the traditional film and TV sector. Secure major screen industry events to be held regularly in NSW. Work with government to support NSW screen industry participation at markets and trade missions. Promote and coordinate linkages between Screen NSW partners to generate greater impact of programs, events or resources.
1.2	Build relationships with key policy making areas of government. Represent the key issues of the NSW sector to other screen industry leaders.	a. Screen NSW leads or participates in minimum five policy working groups and makes three major submissions a year in order to influence policy development impacting NSW screen sector.	Provide input and advice in the development of relevant NSW Government strategy and policy, including innovation and creative industries. Develop a NSW Regional Screen Industry Strategy and an Indigenous Screen Strategy. Work with other state/ federal agencies, market partners and screen industry bodies to advance the NSW screen sector.
1.3	Reduce red tape in relation to filming in NSW. Pursue and facilitate productions to film in NSW.	a. Screen NSW meets milestones for Film Friendly implementation including: publication of protocol and training of contact officers.	Complete implementation of Film Friendly legislation with Local Government and Shires Association and state authorities. Review and restructure the Screen NSW PLU to create a "First Stop Shop". Market NSW screen industry as partners for both national and international co-productions.

Screen NSW will leverage Federal and State Government financial incentives through expanded private sector and Government partnerships. It will work with the industry to identify new revenue sources, examine terms of trade and enhanced distribution opportunities and support new business models, in order to assist the industry to develop viable companies with a broad spread of revenue.

	STRATEGY	KEY MEASURE OF SUCCESS	ACTIONS (2008-2010)
2.1	Secure maximum benefit for NSW screen businesses from NSW State and Federal incentives.	a. NSW screen production companies secure minimum of - 65% share of national drama production (budgets) - 60% share of national documentary production (hours) b. NSW screen production companies generate over $5 million in additional economic activity from non-traditional partners, with Screen NSW support.	Identify financing partners to provide cashflow loans against the Federal Producers Offset. Establish appropriate framework to attract: a. major production to NSW locations and facilities; b. production to regional NSW; and c. production from emerging territories (India, China etc). Continue to provide advice to NSW State Government on Film and Television Industry Attraction Fund (FIAF) and assess whether it is competitive, transparent and marketable.
2.2	Improve potential for both up front investment and back end returns for NSW screen content creators. Increase distribution of NSW screen content across multiple platforms.	a. Value of returns to NSW screen creators on Screen NSW financed productions increases. b. Diversified income streams to NSW screen content creators from new distribution models.	Review Screen NSW terms of trade. Initiate relationships with new distribution/platform partners. Work with State/Federal partners to standardise forms and contract templates to limit cost of project administration to Screen NSW and partners. Support new business models which non-traditional revenue streams.

Screen NSW will encourage the collaboration of creative and talented people and companies in the screen sector. Story engagement and interactivity are fundamental elements of contemporary storytelling skills and we will assist the industry to develop skills and new partnerships to achieve this. Screen NSW will focus on developing mid-career and experienced screen activity.

	STRATEGY	KEY MEASURE OF SUCCESS	ACTIONS (2008-2010)
3.1	Encourage collaboration between linear and non-linear content creators.	a. Ten Screen NSW funded projects incorporate multi-platform content, including one high-impact production.	Review Screen NSW guidelines and introduce strategies to support: a. enterprise and team development; and b. 360 degree commissioning. Promote industry clusters that facilitate cross-fertilisation of skills and talent. Work with industry to identify and encourage some of the talent currently outside the traditional screen sector, who will be valuable to the screen industry's future and audiences. Identify whether Screen NSW has a valuable role to assist the non-QAPE (including micro-budget) production sector to achieve its goals.
3.2	Identify and support talented individuals - from both traditional screen sectors and new. Continually refresh and advance the talent pool within NSW.	a. NSW content creators identify Ten new market and creative collaborators.	Work with industry to promote a range of career development pathways - including multiple entry and exit points to the screen sector. Work with industry to secure projects that retain or attract talent to the screen production sector from overseas or other sectors. Commission an Indigenous Development Strategy to increase diversity in the talent pool in NSW. Invest in initiatives and enterprises that develop screen industry talent. Review options to outsource programs focused on early career development to strategic partners better placed to identify talent from pool of interested participants. Promote NSW success stories and case studies.

Screen NSW will work with the industry to identify career development pathways for talented practitioners and develop a practical, active and informed community. We will work together to encourage exploration, experimentation and mastery of new technologies, financing models and different business approaches.

	STRATEGY	KEY MEASURE OF SUCCESS	ACTIONS (2008-2010)
4.1	Prioritise Screen NSW support to companies that actively seek and incubate talent.	a. Identify twenty five screen practitioners annually who have progressed in their career development through Screen NSW funded projects. b. NSW screen production continues to provide opportunity for on-the-job experience.	Require specified Screen NSW supported productions to include attachments or internships in the budget. Review DFX traineeships as possible model to extend to prioritised areas of skill development.
4.2	a. Organisations supported by Screen NSW implement their plans and meet minimum annual performance targets.	Provide opportunities for the NSW production community to be greater informed, screen literate and networked.	Screen NSW works with the guilds and professional associations to articulate business plans including targets to develop skills of NSW screen practitioners. Identify strategic connections to leverage organisations and projects supported through the Screen NSW Industry and Audience Development program. Identify strategic connections and opportunities with educational and vocational institutions to advance job-ready training for the screen sector.
4.3	Develop partnerships to support screen industry clusters.	a. An increasing number of independent creative talent participates in formal or informal screen industry clusters.	Investigate incubator schemes and/or hubs to leverage creative, financial, marketing or technological expertise across the independent screen sector. Support environments that organically stimulate mentoring and skill sharing.

All Screen NSW staff will take initiative to provide clear, informed information and advice and will exchange information in ways that are timely and accessible. Online communication will improve access to key production and location resources, information and research. We will drive debate about digital content and new models of increased business viability. We will articulate the contributions our industry makes across Government and to the broader community and continue to be a trusted source of accurate industry knowledge for Government's policy and strategic decisions for our State and industry.

	STRATEGY	KEY MEASURE OF SUCCESS	ACTIONS (2008-2010)
5.1	Leverage opportunities for information exchange and networking with partners across government and the digital content sector.	a. Screen NSW initiates or supports at least twelve informative industry gatherings across NSW which are valued for the exchange of information and thinking about the screen sector.	Host regular industry seminars and events, including an annual industry event with regional film offices in Sydney. Liaise regularly and strategically with Screen Australia, other Federal/State agencies, IAD clients and regional film offices and disseminate information through them.
5.2	Maximise the potential of the Screen NSW website to be an effective communication tool for the NSW screen sector and the Screen NSW. Develop marketing strategy for NSW screen industry (including the role of Screen NSW) as a step ahead (not left behind!)	a. An annual Screen NSW clients' survey shows an increased usage with the Screen NSW website and its resources.	Redesign the website to be a tool to assist in the achievement of the Screen NSW vision for the industry for 2013, with an on-going priority within Screen NSW to resource this. Introduce online application processes linked to databases (SMART forms) and vodcast and postcast facility to assist industry access. Develop an online locations database. Include communication and marketing tools within the website skin (examples include Pitch Packages and E-Newsletter). Prepare key standard information documents (including standardised email response with "step by step" maps, flowcharts etc) to enable Screen NSW Front of House to be a first information point.

Screen NSW will bring its policies, operations and processes in line with its strategic goals. It will ensure the skills of its staff match those needed to achieve the outcomes the Screen NSW has prioritised and target learning programs and training to assist staff to develop their skills. It will take steps to streamline internal processes and be responsive to changing industry needs.

	STRATEGY	KEY MEASURE OF SUCCESS	ACTIONS (2008-2010)
6.1	Change what needs to change and ensure Screen NSW's approach to change is open, resilient and pragmatic. Be a solution-focused agency with flexible and streamlined processes. Plan ahead for a more complex world.	a. An annual Screen NSW clients' survey shows the view that Screen NSW has increased its service to the industry in the areas targeted by specific departments.	Work together to plan ahead and prioritise organisation development and review. Develop a program for the review of processes across the agency to identify duplication and overhandling and to refine and simplify processes. Each year, target at least one area per department to enhance Screen NSW's service to the industry. Develop a system for the whole of agency information management to streamline access to records and provide for future information management needs.
6.2	Identify and develop staff to provide expertise or to manage outsourced activities.	a. An annual Screen NSW clients' survey shows the view that Screen NSW has demonstrated access to the knowledge and skills required to achieve its broader goals.	Conduct skills/knowledge audit, map against predicted areas and requirements and appoint staff with identified skills. Identify areas of strategic risk and identify management controls. Provide time and space to explore how Screen NSW can be on the front foot to respond to changes in marketplace and operating environment. Plan to take time out individually and as a team to reflect and learn.
6.3	Enhance collection and sharing of data and information across Screen NSW to improve service and streamline processes.	a. An annual Screen NSW staff survey shows the view that collaborative cross-departmental communication has improved.	Develop an integrated whole of agency database and intranet. Develop a whole of company calendar. Introduce greater opportunities for informal networking. Improved induction process. Hold regular Screen NSW inter-departmental meetings to assist a better understanding of the contribution each makes to client success, and to identify ways to work together to enhance service delivery.
6.4	Energise and stimulate staff to think creatively and achieve new goals.	a. An annual Screen NSW staff survey shows that they consider Screen NSW to be a creative, career-enhancing place to work.	Develop individual training plans, performance feedback and health and well being strategy. Manage expectations at all levels and allow for some failure. Celebrate staff achievements within and outside Screen NSW and encourage participation in wider community external to Screen NSW.
6.5	Work across company to identify areas to minimise environmental impact.	a. Screen NSW reaches annual identified targets for implementation of green initiatives.	Establish "Greening Committee" within Screen NSW to identify and progress energy saving initiatives, including a. recycle/compost all food waste b. recycle all recyclable material c. buy "green" products wherever possible d. use environmentally friendly suppliers (eg Printers).